LIZELLE VAN DER MERWE
STRATEGY DEVELOPMENT &
I have always had a passion for people and business and this is reflected in both my business and personal life. I joined the Financial Intermediaries Association in November 2016. In my role as CEO, I am responsible for leading the development and execution of the strategy. I have been in the insurance industry for the past 21 years holding positions in Broking, Business Development and Strategy.
I am known for my ability to build and maintain relationships for mutual benefit in support of good outcomes for the industry. I challenge the status quo and believe that learning happens every day through engaging with and listening to a variety of voices. I live by a no limits philosophy and believes that success is the reward for those who are committed to working smart and making a difference. The ongoing development and sustainability of intermediaries is her first priority.